What You Need To Know About Business Ethics

While the decisions in business are made by individuals or groups of people, they have been shown to be greatly influenced by the culture in the company.

Benefits of business ethics

It’s important for any business to have ethics. The benefits include:

Attract customers: When customers know that your business is reputable, they buy more products and services from you. This will see you have an increase in sales and consequently profits.

Employee retention: We can all agree that employees fuel business. If your company is known for its excellent reputation, the employees will want to stay in the firm. This not only increases the labor turnover, but it also increases the productivity of the company.

Employee attraction: No one wants to be associated with a bad company. When you have an excellent reputation, you attract high-quality employees in your business. In most cases, you receive applications even when there are no open slots. The good reputation not only helps you to acquire talented and determined employees, but you also have reduced recruitment costs.

Attract investors: You not only attract customers and employees when you run your business ethically, but you also attract investors. This sees your business having enough money, and the share price remains high.

Must have business ethics

For your business to be termed as ethical, your employees and business ethics need to have a set of ethics. They include:

Honesty: All of your staff need to be honest and truthful in all their dealings. They shouldn’t deliberately mislead or deceive customers by selective omissions, overstatements, partial truths, or any other means.

Trustworthiness: The clients and investors should trust your business. If the customers order a product, they should get it at the agreed time. In the event of a problem, you should give back their money or replace the product without complications. When it comes to contracts, the business shouldn’t interpret them in an unreasonably technical or legalistic manner.

Integrity: This is integral as it determines the reputation of the company. In the business world, integrity only means doing what is right even when there is an opportunity to do otherwise. The business leaders should be upright, honorable, and principled. They shouldn’t be hypocritical or unscrupulous.

Concern for others: Your business should be made up of caring, kind, compassionate, and benevolent employees. It’s common for customers and investors to make complaints. The employees should show concern and attend to their needs in the shortest time possible.

Law abiding: Laws are meant to provide order both in business and personal lives. Some rules govern any business, and it’s up to you to ensure that you follow them. Follow them even if they are as minor as how to dispose of the trash. If you are in the health and safety business, there are plenty of laws that you need to observe. Follow them diligently.


This is what you need to know about ethics in business. As a business owner, it’s your duty to instill the values in your employees. The best way of doing it is by training them.

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Developing New Renaissance Technology, the Difference Between Aesthetics and Ethics

It has been observed that an inadequate understanding of the fundamental difference between aesthetics and ethics brings about an inevitable collapse of cultures. This ignorance, in part, has been forced upon the general Western populace through an illogical mixture of religious and politically organised core curriculum studies that dominate the philosophies of Western scientific culture. Spin doctoring to present illogical aesthetics as passionately held ethical beliefs, brings about an unsustainable concept of the living process, leading to social disintegration.

Because of this problem, the fate of global civilisation now hangs in the balance. Although the difference between aesthetics and ethics is now measurable, the present panic obsession with failing global economic rationalism prevents genuine investigation on this issue. However, the newly emerging chemistry of quantum biology as a medical science, is revealing the nature of the technologies needed for the healthy or ethical betterment of the global human condition.

Quantum mechanics includes the property called ‘Observer Participancy’. It is necessary for someone looking through a powerful microscope at a very small part of the fabric of the material universe to use light in order to see it. Because the light can alter the structure of the small fabric being looked at, the observer is considered to be participating in the structure of the universe. Quantum biology is about how the energies of the material universe entangle with the optics of Plato’s spiritual, or holographic reality in order for creative consciousness to evolve.

It is quite acceptable to associate ethics with this process of evolving consciousness. That idea was basic to the ancient Greek life-science called the ‘Science for Ethical Ends’, which was also associated with the 3rd Century BCE Greek ‘Science of universal Love’. Recently, a new chemistry of life was discovered, which its three Nobel laureates in Chemistry discoverers refer to as Fullerene Chemistry. Pagan Platonic ethical science is now fundamental to the discovery of their new medical science, because Buckminster Fuller derived his life-science engineering principles from it.

Harvard University’s Novatis Professor, Amy Edmonson, in her online book titled ‘A Fuller Explanation-The Synergetic Geometry of R. Buckminster Fuller’, published in 1987, explains that Fullerene chemistry is directly associated with Platonic ethics. On page 36 of her book, Professor Edmonson writes that Fuller derived his human survival mathematics from ancient Greece. On the following page is a subtitle, ‘Plato’s Discovery’ in which the ancient mathematics used by Fuller are presented in detail.

The foundation of Western culture’s ethical disposition was constructed upon the aesthetics postulated by Immanuel Kant. This can no longer be considered to be a logical concept. Several independent corrections to Kant’s logic have taken place, in which the upgrading of his ‘Aesthetics’ resulted in quantum mechanics being advanced into the quantum biology. One of the scientists who pioneered this process was the 19th Century mathematician Bernard Bolzano, considered to be one of the world’s greatest logicians.

Edmund Husserl, in his ‘Prolegomena to a pure logic’ in 1900, was familiar with Bolzano’s ‘Theory of science’, which was a correction to Kant’s ‘Aesthetics’. Bolzano’s logic led to the discovery of fractal logic ethics. The people who helped to frame 20th Century science such as Benoit Mandelbrot, Bertrand Russell and Albert Einstein were quite unable to grasp Bolzano’s genius understanding about fractal ethics. Now that Bolzano’s logic is an integral part of the now accepted universal Platonic-Fullerene holographic reality, the nature of incredible new human survival technologies have become obvious.

In 1972 Dr Candace Pert discovered the Molecule of Emotion, from which the nature of the entanglement of the material universe with the spiritual holographic reality can be readily deduced. The original Western life-science was correct, ethics belongs as a force to generate healthy biological growth and development through space-time. Proof of this fact was discovered during the 1980s by the science-Art Centre in Australia. Its discovery of a life-force governing optimum biological growth and development through space-time was reprinted in 1990 from the 20th Century World literature by the world’s largest technological research institute, IEEE Milestone Series in Washington. Immanuel Kant’s ‘Aesthetics’ can only generate ethical intuitions that provide inspiration to make practical use of ethical information, generated through evolving space-time,for the betterment of the human condition.

It is now possible to realise how aesthetics can be used to create cultural chaos. For example, the aesthetics of Thanksgiving Day when families come together to celebrate family life, is an accepted inspirational concept. However, thanking a God for receiving food, when millions of inarticulate children throughout the world are starving, implies a rather unethical understanding of the Classical Greek science of universal love.

Religious politicians use aesthetic spin doctoring in order to claim that their aesthetic reasoning is the basis of fundamental ethical knowledge. An example of this is Cambridge University’s continual reprinting since 1932 of the philosopher, F M Cornford’s, essay, titled ‘Before and after Socrates’, in which Plato is considered to be one of the greatest fathers of the church. That concept remained in use as prescribed core curriculum student studies throughout the world up until the present time. It is unethical nonsense, because Platonic mathematics was outlawed by the Church, as the work of the Devil, under the governorship of Pope Cyril of Alexandria in 415, and that has never been repealed.

Copyright © Professor Robert Pope 2011

"Dak Ackerthefifth and the Ethics Of Heroism" by Joshua S Joseph

“You either die a hero or live long enough to see yourself become the villain.” – The Dark Knight

That quote from filmmaker Christopher Nolan resonated with me as I read this complex and extremely satisfying novel from Joshua S Joseph. The protagonist in this, a young Indian man with the unique name of Dak Ackerthefifth — a name blamed on the same slip of the entry pen used on Ellis Island while in-taking droves of new American citizens to our country.

DAK ACKERTHEFIFTH AND THE ETHICS OF HEROISM is more of a spiritual journey than a work of fiction and the reader is privileged to go along for the ride. Throughout Dak’s life he seeks to understand the precept of what it means to be a hero. We understand that for one to be a hero you must pick a side — hero or villain — but we also learn that life is not that black and white and often times it is not clear as to which side you are on. The story begins with the death of his parents, Richard and Rudy. Our narrator indicates that the death of parents is the way every good hero story starts — but be mindful, this is no Disney tale.

Richard Ackerthefifth was a ballpoint pen magnate who allegedly died during a business trip to the Congo — or so Dak’s mother told him. Rudy was left to raise 8-year-old Dak and his younger sister, Emily. Regrettably, or in keeping with the hero plan, Rudy passes away when Dak is 14. Her death is blamed solely on Crazy Uncle Ji. He was not an actual ‘Uncle’ but was given that honorific title by their mother. Shortly after Rudy was diagnosed with cancer, Crazy Uncle Ji gave her a cocktail of various supplements that initially helped her but then quickly pushed her into a physical nosedive that she never recovered from.

Now, young Dak is sent to Boarding School while Emily is placed into foster care. It is while attending the Ellsworth School that Dak had his first taste of heroism. Initially, Dak thought this came from the altercation he got into with another student over the death of one of their classmates. Actually, his heroic act took place on a class ski trip. A smaller classmate, Pard, was partnered with Dak on the trip and he slipped from the chairlift while it was climbing up the mountain. Dak grabbed Pard and held on until it was safe to let go, essentially saving Pard’s life.

The next chapter in Dak’s journey involved his moving in with his Aunt Rhoda once he was ‘done’ with Boarding School. She lived in Manhattan, which ended up being the ideal testing ground for Dak’s theories of heroism. The trouble was that Aunt Rhoda was a ‘hideous human being’ who was taking care of Dak more for the benefits she received from the Foundation his father had left behind than out of any sense of familial responsibility. At one point, his sister Emily comes to stay for a short visit. Emily implores her brother not to let her be taken back to foster care again, an experience that has included a number of different families each ending with her being sent back into the system. Unfortunately, Dak is not old enough yet to make such a decision and his Aunt Rhoda explains that foster care is what Emily needs as she suffers from various mental issues that require constant supervision.

As Dak is experiencing the world as a young man he continues to question everything and put all his experiences through various philosophical and ethical filters. He ponders on the concept of Interaction versus Isolation. The philosopher John Paul Sartre stated ‘Hell is other people’. To feel Sartre’s Hell, one must feel isolation while being amongst other people and not feeling saved by any interaction with your fellow man. Dak gets his best opportunity to truly interact with human nature when he takes on his first job. He is hired to do odds and ends at a management office that handled various tenant buildings around the NYC area. His boss was a Jew, Mr. Frank, a fact that allowed Dak to further explore the differences between his own Roman Catholic upbringing and other religious precepts.

Eventually, Dak is utilized by Mr. Frank because he is not one of the ‘Jewish tribe’ to collect back rent from various tenants who are in arrears. It is here where he meets Esther, a young woman who play a pivotal role in Dak’s journey. In his initial meeting, where he is attempting to collect overdue rent, Esther gives Dak quite an earful. She was the tenant from hell and a professional problem for him to solve. Subsequent visits find Esther warming towards the unassuming Dak and she becomes a font of good stories and advice. For instance, she tells Dak how fortunate it is that both his parents died when he was young as he never had to experience taking care of them when they were older and physically/mentally wasting away. It is also with Esther that Dak has his first sexual experience.

Dak focuses on the concept of approval and recognizing that, as a physical being not in isolation, we are ever seeking out the approval of ourselves from other people. This leads him to his next serious interaction with another tenant named Lissa. He will have a physical relationship with her and also spend some time living with her as well. Dak looked at his time living with Lissa as vacation and understood that even the most satisfying vacations had to eventually end. On the home front, Emily had now graduated from foster care and is taken in by Aunt Rhoda. The three of them are all at a point where they abhor the presence of one another and bounce around the home like solitary electrons failing to make contact with each other.

One day, Dak finds Aunt Rhoda unconscious on the floor of their apartment — a situation that Emily had not even noticed. He rides in the ambulance with her to the hospital. Even though everything is tried to save her, Aunt Rhoda eventually succumbs to her malady and passes away. While in the hospital, Dak ponders that idea that real heroes are practitioners of medicine. However, he cannot truly buy into this idea as so many of those in the medical field do not actually care about the people they are treating. It is not long after Rhoda’s passing that a face from the past returns, Uncle Ji. Ji now is able to speak to Dak, adult to adult, and explains that the facts behind each of his parents’ deaths were not what Dak had been led to believe. He also provides Dak with some information, a ‘gift’ as he refers to it, that he can use as political leverage against his employer, Mr. Frank. Unfortunately, that gift backfires and Dak is fired from the only job he ever had.

Dak rebounds into his next serious relationship, this time with Esther’s sister, Dina. Now unemployed, Dak moves in with Dina and it is there where he meets with my favorite character in the novel, Abe. Abe is Dina’s brother and he is an extraordinary thinker and debater of concepts, both religious and otherwise. His first interaction with Dak begins with a diatribe on the Jewish and Palestinian conflict and how that arose. Abe likes to hear himself talk and he also likes someone who will question and challenge him, which Dak provides for him. If you have ever seen the Richard Linklater film, Waking Life, in which pairs of characters converse philosophically with each other on a myriad of subjects, you will understand my feelings about the scenes between Dak and Abe. There are a few chapters involving the two of them together and it provides the best dialogue in the novel.

At one point in a Sushi restaurant, Dak, Dina, Abe and his lover Katie are chatting — or, more to the point, listening to Abe speak — when Dina finally calls him out for his cynical banter. She shares with Dak a quote from Tom Robbins that makes him think: ‘We waste time looking for the perfect lover, instead of creating the perfect love’. On another occasion, Abe asks Dak how he would feel if he were able to shut society down. Unhook the world from their wireless devices and disconnect everyone from everything they utilize to get them through their lives. Dak indicates that this would finally make him a hero. It is at this point, towards the end of the story, where Abe provides Dak with just such an opportunity and it opens everything up all at once for Dak, finally providing him with answers he has spent his life searching for.

DAK ACKERTHEFIFTH AND THE ETHICS OF HEROISM was both an exhilarating and exhausting read as it provides so many various concepts that require the reader to disengage from our current culture and seek to find true meaning in our lives. It is a participatory novel requiring the reader to think and dive in deep along with our ‘hero’. Dak is the ideal figure to go on this journey and I was sorry for that ride to come to an end. I give much credit to author Joshua S Joseph, who refers to himself as an author, philosopher, and consumer of shadows. He is definitely someone that would be interesting to chat with.